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  • A polished purple amethyst gemstone sits on a wooden workbench beside small metal shards and pliers, reflecting a careful, artisanal crafting scene.

    A Jeweller’s Guide to Amethyst

    Step into the enchanting world of amethyst, a gemstone so steeped in history and beauty, it’s practically royalty. From delicate lilacs to rich, royal purples, this quartz variety has captivated jewellers for centuries with its timeless beauty and versatility. Whether you’re designing everyday pieces or statement jewellery, amethyst offers a harmonious balance of durability and

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  • An angry looking ancient Greek god with long hair and grapevine crown holds ornate goblet. Two tigers walk behind him in a forest setting.

    The Legend of Dionysus and Amethyst

    In the age when gods still walked among mortals, respect was everything, and insults were unforgivable. Dionysus, god of wine and revelry, was no acceptation to this rule. When a mortal offended him, anger boiled over like wine spilling from a too-full cup. In his fury, he swore that the next soul to cross his

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  • An image of a purple amethyst crystal propped on an ancient stone. The image give and old myths and legends vibe.

    Amethyst Myths and Legends

    Amethyst has captivated cultures for centuries. Its striking purple hues and deep symbolism make it one of the most revered gemstones. Across civilizations, amethyst has been linked to protection, spirituality, and divine favour. From ancient myths to modern metaphysical uses, this gemstone has left an enduring mark on human history, inviting awe, admiration, and a

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  • A polished, faceted purple amethyst gemstone rests on smooth, stacked stones. Soft light highlights reflections, creating an elegant and serene atmosphere.

    The Symbolic & Spiritual Meanings of Amethyst Crystals

    Amethyst is one of the most treasured crystals, admired not only for its rich violet hues but also for the calm and clarity it’s believed to bring. For centuries, people have turned to this gemstone for support in both spiritual practice and everyday life. Today, it remains a favourite for those seeking beauty, balance, and

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  • A collection of colorful gemstones, including emeralds, sapphires, and amethysts, is arranged on luxurious fabric beside antique books, bathed in soft, natural light.

    Using Gemstone Knowledge to Boost Your Jewellery Sales

    Gemstones are more than sparkling accents in your jewellery designs. Each carries a story woven with history, symbolism, and legend, making it far more than a simple stone. These stories can be the key to boosting your jewellery sales and growing your business. As a jeweller, knowing these stories is a hidden tool that adds

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  • A large emerald-cut gemstone sits on a rustic wooden table, surrounded by small metal shavings. The scene conveys an artisanal and elegant atmosphere.

    A Jeweller’s Guide to Emerald

    Emerald has long captured hearts with its deep, luxurious green, a hue so rich it’s become a colour in its own right. Velvety, vivid, and full of life, this timeless gem has adorned the crowns of royalty and the sketches of modern designers alike. Whether you’re working with a vintage-inspired setting or something sleek and

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  • An emerald holy grail with floral engravings rests on a stone pedestal, set against a cloudy sky with an angelic figure wearing a crown in the background.

    Lucifer’s Emerald and the Holy Grail

    Few legends weave together gemstones, mysticism, and theology quite as intriguingly as the tale of Lucifer’s Emerald. This mystical stone was said to have been torn from the forehead of the fallen angel himself, and over time, it even became entwined with the legend of the Holy Grail. But how exactly did one dazzling emerald

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  • The ancient Egyptian goddess, Isis, walks barefoot through a vast desert, crying and leaving a trail of emerald gems. The scene evokes mystery and elegance.

    The Emerald Tears of Isis

    Ancient Egyptian mythology has no shortage of wonder. Gods walking among people, magic shaping the world, and celestial power guiding the balance of life. Among these stories, one legend is laden with emeralds: the Tears of Isis. This myth speaks of grief so powerful it gave birth to emeralds themselves. As Isis mourned her beloved

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  • A glowing green emerald tablet with mysterious symbols stands on a jagged rock in a cave. Stalactites hang above, creating a mystical atmosphere.

    The Emerald Tablet of Hermes Trismegistus

    Few treasures of myth and mystery have sparked as much fascination as the Emerald Tablet. This legendary text is said to hold the very secrets of alchemy and the cosmos, wisdom that has drawn in mystics, scholars, and seekers for centuries. But what exactly is the Emerald Tablet, and does it really hold the key

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  • A polished green emerald gemstone rests on aged, yellowed papers atop a vintage book, with warm sunlight casting a soft glow, evoking a sense of mystery.

    Emerald Myths and Legends

    For thousands of years, emeralds have captivated people across the globe, sparking myths about gods, magic, and hidden wisdom. These lush green gems were thought to hold extraordinary powers. From ancient Egypt to Mesoamerica, let’s dive into some of the most enchanting emerald legends in history. 🔗These ancient stories often influence how we view emerald

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