Social media is often seen as a must-have for jewellery businesses, but it can feel overwhelming. So many platforms, so many strategies, so many “post now or lose your audience” rules. The truth is, social media isn’t a magic wand, but understanding its role in your business can help you decide how, if, and where […]
April is a month of fresh blooms, bright sunshine, and the dazzling brilliance of diamond. Officially recognised as the birthstone for April, diamond has been treasured for centuries for its sparkle, durability, and timeless elegance. While some modern lists also include clear quartz or white sapphire, diamond remains the true star of April, celebrated by
Prehnite has a quiet, serene presence. It often looks like captured mist held inside a softly translucent stone. That subtlety is what makes Prehnite so lovely. It feels like a calming pause in the middle of the gemstone spectrum. It also usually has subtle internal textures that add to its character, especially in Australian and
Christmas is a time of warmth, celebration, and colour. Whether you’re designing jewellery for festive gifting or simply love the idea of working with a palette of Christmas gemstones, certain gems feel especially fitting for this season. These stones capture the hues, symbolism, and energy that make Christmas so magical. 1. Garnet – The Classic
March ushers in the promise of spring. Longer days, gentler skies, and the serene blue shimmer of aquamarine. Officially recognised as the birthstone for March, aquamarine has captivated wearers for centuries with its oceanic hues and calming energy. While modern lists sometimes include bloodstone as an alternative, aquamarine remains the gem most closely tied to
There’s something otherworldly about labradorite. The way its colours shift and flash feels like it holds a secret just below the surface. For centuries, people have tried to explain that mysterious light. Some saw it as trapped magic. Others said it was a gift from the heavens. Today, we’ll look through time and across cultures
Have you ever wondered why gemstones have such beautiful, vibrant colours? The secret lies in what’s happening deep inside their crystal structures. Tiny elements, natural imperfections, and the way light interacts with the stone all play a part. Whether it’s the deep green of an emerald, the fiery red of a ruby, or the colour-changing
Labradorite shimmers with flashes of blue, green, and gold that seem to shift like captured northern lights. Often called a stone of transformation and magic, it carries an energy that feels mysterious yet empowering. The kind of energy that sparks curiosity about what lies beneath the surface. Many turn to labradorite when navigating change, seeking
February brings quiet winter skies, a sense of reflection, and the calming, regal hues of amethyst. Officially recognised as the birthstone for the month, amethyst has been cherished for centuries for its colour, storied history, and enduring role in crystal healing. While some modern birthstone lists also include onyx or jasper, amethyst remains the standout
Labradorite is a gem that seems to hold the northern lights within its depths. With flashes of electric blue, gold, green, and violet shimmering across a smoky base, this feldspar mineral enchants jewellers and collectors alike. Every stone tells its own story in colour, Mysterious, changeable, and alive with an inner light. Basic Identification Information
