Social media is often seen as a must-have for jewellery businesses, but it can feel overwhelming. So many platforms, so many strategies, so many “post now or lose your audience” rules. The truth is, social media isn’t a magic wand, but understanding its role in your business can help you decide how, if, and where […]
Have you ever wondered why gemstones have such beautiful, vibrant colours? The secret lies in what’s happening deep inside their crystal structures. Tiny elements, natural imperfections, and the way light interacts with the stone all play a part. Whether it’s the deep green of an emerald, the fiery red of a ruby, or the colour-changing
For as long as people have admired gemstones they’ve believed in their power to heal, protect, and guide. Across thousands of years and countless cultures, crystals have been woven into rituals, medicines, and even armour. Let’s take a walk through history and see how different civilisations turned to crystals, not only for decoration, but for
You’ve probably already noticed that the jewellery industry is evolving. Sustainability isn’t just a trend; it’s a responsibility. And one of the most impactful ways jewellers can reduce their environmental footprint is by rethinking how we source our gemstones. You’ve likely heard the term recycled gemstones, it’s the phrase most people search for. But in
Gemstones are more than sparkling accents in your jewellery designs. Each carries a story woven with history, symbolism, and legend, making it far more than a simple stone. These stories can be the key to boosting your jewellery sales and growing your business. As a jeweller, knowing these stories is a hidden tool that adds
Sustainability isn’t just a trend, it’s becoming a core value for many customers and makers alike. As a handmade jewellery artist, you have the power to make thoughtful choices that reduce environmental impact and create truly meaningful pieces. Whether you’re just starting out or looking to improve your existing process, this guide will walk you
